IN THE BEGINNING, as digital was just taking off, in suburban America there was a marketing agency that worked hard to achieve their clients goals. The clients got the benefit of smart, out-of-the-box thinking that came from purposeful EFFORT by actual creators. These writers, marketers, visual artists and programmers were not third-party vendors, but deeply dedicated to collaboratively using their talents to do great work. The agency helped clients to evolve legacy marketing strategies to incorporate digital strategies and tactics. 98% of clients stayed year-after-year. 

Competition and an effort to scale led the agency to merge with a similar, but larger agency. The new, bigger organization was masterful at locking clients into long-term contracts, grinding suppliers and creators for the cheapest rates possible.  After a few years of burning through employees, vendors and clients the larger agency took on a private equity partner.

We'll just leave this part of the story to one sentence: Being owned by a private equity firm seeking to maximize their investment in a service business is difficult. 

After several iterations of private equity ownership - it was time to move on.

"IF I CAN MAKE IT THERE..."

New York City has been the center of the advertising and marketing universe since advertising has been a thing. In an effort to find some of the magic again and learn from the most storied organizations in marketing and advertising - NYC was the place. There are some quality consulting firms advising the largest companies and earning enormous fees to share their knowledge. Their work is typically rooted in original research that costs tens-of-thousands if not more per project. Learning their behind-the-scenes processes was an amazing experience. After some time, it still just seemed that there had to be something more satisfying than helping publicly traded companies sell more cars, financial products, healthcare services, consumer packaged goods and home improvement supplies. 

WHY WE'RE HERE

Seeing exorbitant profits being put before everything else--and how that was always the beginning-of-the-end of a business that people felt good about working for or with--is the reason Local Marketing Works exists today.  

We are the people who DO the work.

• Creators.
• Digital Experts.
• Students of Behavioral Science.

We take our responsibility to our clients personally and hold ourselves accountable to achieving our clients' goals while earning a transparent, reasonable profit.

How can we help your business? 

                                                                                                        LET'S TALK! WHAT CAN WE HELP YOU WITH?