Why So High? Marketing Partner Minimums
Has a media partner ever brought you information on a great new digital tool that seems like it will be perfect to reach your target audience, but it's $3,000 minimum spend? So, what's the deal with minimums?
Blog
Brushing Scams - Next Level Fake Reviews
Yesterday my neighbor told me about a couple of packages she received in the mail, but didn't order. The first was marked as coming from Walmart and contained a bag of cough drops. The second, an envelope that seemed to be from Amazon that had a single paper plate inside. Anyone who buys online these days would be leery of receiving anything for free...and the paper plate?!? It's unnerving for the recipient, but why would anyone send free goods or a package that contained essentially nothing? The reality is that verified reviews are so valuable that shady online retailers are working the system to try to boost their store's ratings. It goes something like this...
The 5-Question Marketing Check-Up
For businesses that have been around a while, sometimes marketing outreach winds up getting the lather-rinse-repeat treatment - doing the same few things over and over. Tactics that may have worked a few years ago aren't generating the response you want and need today. Here are 5 questions to help you see if you should explore new ways to reach your best customers.
